How the American Lifestyle Is Creating New Jobs

The economy shapes our lives, and we—through all our economic activity—shape it. Emsi recently released new data on the ways that the American lifestyle, new technology, and increased globalization have shaped the labor market and created new jobs over the past few years. Below is part one: how the our lifestyle choices are creating new jobs.

#1 Chef. Millennials are into food, especially hip food (and the restaurants where it is served). Americans are also eating out more in general. As a result, cooks have grown by 16% since 2012. In four years the US economy added 165,000 new jobs while full service (not fast-food) restaurants have grown 13%, adding 1.5M new jobs: servers, dishwashers, managers, etc.

#2 Taxi Driver and Chauffeur. Over 80% of Americans live in large cities. As a result, navigating traffic and parking your own car can be a pain. Many city dwellers use public transportation or ride sharing. Since 2012, 37,000 new driving jobs were created across the US. Some 280,000 people list ride-sharing, taxi, or chauffeur jobs as their primary source of income.

A word of caution for these drivers. With so many major companies investing in driverless cars, experts fear massive job losses in the neighborhood of 4.1 million once this technology takes root. For now, driving is a great way to earn extra dough, but keep cultivating new skills in preparation for the robot take over!

#3 Fitness Instructor. Staying in shape is a big trend. Think about all the folks hitting boot camp and CrossFit classes during their lunch break or after hours. This has boosted the demand for fitness instructors, currently numbering 300,000. Since 2012, over 33,000 new jobs were added (13% growth), making fitness instruction one of the fastest-growing careers in the nation.

#4 Personal Financial Advisor. Roughly 42 million Americans are shouldering the burden of $1.3 trillion in college debt. In fact, the average college graduate has some $37,000 in loans. Given this and the financial turmoil of the past decade, it’s no surprise that many people are focused on managing their money . Personal financial advisors have grown by about 13%, adding 30,000 new jobs. Nearly 260,000 people work as financial advisors.

#5 Information Security Analyst. As we use our phones and computers to shop, travel, connect and share, we create massive digital footprints. The companies that “own” this data for us are focused on maintaining and protecting it. When they make mistakes, it’s big news (see Yahoo!). Information security analysts have grown by 12% since 2012, adding nearly 9,500 new jobs dedicated to the protection of your valuable data. Many of these jobs can be found at the big tech companies, banks, and government contractors.

Are any of these jobs right for you? Find out now by taking the Discovery Questionnaire on Find Your Calling. Get career tips and college advice by following Find Your Calling on Twitter, Instagram, and FacebookSign up here for our newsletter. Contact me at

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